1. Work with vectors
   This probably sounds obvious to most designers out there, but it isn’t to everybody. Vector formats are the ones that will allow the most variations for your logo.
2. Don’t use more than 2 fonts
   There is many nice fonts out there and we would all love to use as many as we can. Unfortunately using too many fonts will most of the time result in a loss of coherence. Using two different fonts can be good to create a contrast, catching the eye.
3. Keep it readable
   If people can’t read your logo, it’s useless to have one. It’s easy to get caught in creating letters or distorting a font until it becomes unreadable. Always stay aware of that when working on your logo.
4. Don’t include photos in your logo
   Well… this one goes along with the first tip. First, photos are not vectors. Photos also don’t scale, have no branding value and are hard to adapt for any use.
5. Adapt it for dark backgrounds
   So you’ve got a wonderful looking dark logo, but now your client want to get it on his black car. It’s usually not too hard to adapt it, but you’ll look more professional if you already got that case figured out.

Well, I hope the above tips would assist you in creating your very own logo!

Here's a video of speed drawing to start your creativity flowing, check that magic out, seriously..